One Price. Every Database.
Every API. No Per-Source Fees.
Supermetrics charges for every data source you add. Query Streams gives you unlimited access to all SQL databases and API connectors on a single flat-rate plan.
Ask Nova, get SQL + charts
Meet Nova Database REST APIOne key per partner. No credentials shared.
Build an API AutomationScheduled sync to 6+ platforms
Explore API to SQLQuery APIs with SQL, no code
Explore AI Database MCPClaude, Cursor, ChatGPT & Grok talk to your data
Connect AILooking for a Supermetrics alternative that handles both SQL databases and API data sources in one platform? Query Streams combines live database queries with API connectors for Stripe, HubSpot, Shopify, Google Analytics, and more — all delivered to Microsoft Excel and Google Sheets without per-source pricing.
Why Teams Search for a Supermetrics Alternative
Supermetrics built its reputation pulling marketing data from platforms like Google Ads and Facebook into spreadsheets. It works well for that narrow use case. But modern data teams need more than marketing metrics. Here’s what usually triggers the search for a Supermetrics competitor:
Per-Source Pricing Adds Up Fast
Supermetrics charges per data source. Three platforms? Three charges. It escalates quickly when you add databases to the mix.
No Direct Database Access
Supermetrics is API-only. If your primary data lives in SQL Server, PostgreSQL, or MySQL, you need a separate tool entirely.
No Custom SQL
Supermetrics gives you pre-built metrics and dimensions. You can’t write a custom SQL query to join marketing data with your sales database.
Sharing Limitations
No built-in way to share a live, interactive data pull with external partners. Everyone needs their own Supermetrics license.
Query Streams vs Supermetrics: Side-by-Side
| Feature | Query Streams | Supermetrics |
|---|---|---|
| SQL databases | SQL Server, PostgreSQL, MySQL, MariaDB, SQLite, Access, Oracle, Snowflake, BigQuery, DuckDB | No direct database access |
| API connectors | Stripe, HubSpot, Shopify, GA, GSC, ShipStation (growing) | 100+ marketing-focused connectors |
| Pricing model | Flat pricing, free tier available | Per-source pricing ($29-$239+/month/source) |
| Custom SQL | Full SQL support, any query complexity | Pre-built metrics/dimensions only |
| Data freshness | On-demand live queries (real-time) | Scheduled refresh + manual triggers |
| External sharing | Share live data with external users — they run queries from Excel/Sheets without seeing your SQL or API keys | Requires separate license per user, API credentials exposed to account |
| API rate protection | Local DuckDB cache with scheduled syncs + real-time options — APIs aren’t hit on every request | Direct API calls on each refresh, subject to platform rate limits |
| Interactive filters | SQL parameters auto-detected, user-adjustable | Limited parameter support |
| AI / NLP | Nova AI: natural language to validated SQL | No AI query generation |
| Security | Outbound-only agent, zero inbound firewall rules | OAuth tokens to cloud APIs (no on-prem access) |
| Destinations | Excel, Google Sheets, Airtable, Smartsheet, Baserow, SeaTable | Google Sheets, Looker Studio, BigQuery, Excel (limited) |
Where Query Streams Wins
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One platform for everything
Supermetrics handles APIs. Your SQL database requires a different tool. Query Streams connects to both — pull Stripe revenue alongside your PostgreSQL sales data in the same workflow.
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Write real SQL, not point-and-click formulas
Query Streams lets you write any SQL query your database supports. JOINs, subqueries, window functions, CTEs — the full language, not a simplified subset.
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No per-source charges
Connect SQL Server, PostgreSQL, MySQL, Stripe, and HubSpot — all under one plan. Supermetrics charges separately for each data source, and the costs compound as your stack grows.
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Share without multiplying licenses — or exposing API keys
External partners and clients run shared queries from their own Excel or Google Sheets at no additional license cost. They see the data, not the SQL or API credentials behind it. With Supermetrics, each user needs their own subscription and has visibility into the connected API accounts.
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Scheduled syncs keep data fresh without hammering the API
The Agent caches API data locally in DuckDB and syncs on a schedule you configure — every 15 minutes, hourly, daily, or on-demand. Ten users running the same Stripe query hit the local cache, not the Stripe API ten times.
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Real-time and cached modes
Choose between real-time API calls for critical data or cached mode for analytical workloads. Either way, the API credentials stay on your network inside the Agent — external users who run shared queries never see them.
When Supermetrics Is the Better Choice
• You only need marketing platform data (Google Ads, Facebook Ads, LinkedIn Ads, TikTok, etc.) and don’t need database access
• You need 100+ pre-built API connectors for marketing and advertising platforms
• You prefer point-and-click metric selection over writing SQL queries
• Your team is Looker Studio-centric and needs native Looker Studio integration
Choose Query Streams when:
• You need SQL database access alongside API data
• You want custom SQL queries with full JOINs, aggregations, and window functions
• You need to share live data with external partners
• You want flat pricing instead of per-source fees
• Your team works primarily in Excel and Google Sheets
API Connectors: Query APIs with SQL
Query Streams doesn’t just pull from databases. The API Connector lets you query SaaS platforms using the same SQL syntax you use for databases. Data is cached locally in DuckDB on the Agent, with configurable sync schedules — so the API isn’t hammered every time someone runs a report. And because queries route through the Agent, you can share API data with external partners and clients without ever exposing your API keys, OAuth tokens, or account credentials.
-- Query your Stripe data with full SQL, cached locally
SELECT
c.email,
c.name,
COUNT(ch.id) AS total_charges,
SUM(ch.amount) / 100.0 AS total_revenue,
MAX(ch.created) AS last_charge_date
FROM stripe_charges ch
JOIN stripe_customers c ON ch.customer_id = c.id
WHERE ch.status = 'succeeded'
AND ch.created >= @since_date
GROUP BY c.email, c.name
HAVING SUM(ch.amount) / 100.0 > 500
ORDER BY total_revenue DESC
Supported Databases
Unlike Supermetrics, Query Streams gives you direct access to your SQL databases. Deploy Agents across your infrastructure — on-premise servers, AWS EC2, Azure VMs, Google Cloud, or any environment globally. Each agent auto-updates and presents its data sources as a unified dropdown in the query builder.
Supported databases include Microsoft SQL Server, PostgreSQL, MySQL, MariaDB, SQLite, Microsoft Access, Oracle, Snowflake, BigQuery, and DuckDB. Combine database data with API connector data in the same workflow to build comprehensive reports that Supermetrics alone can’t deliver.
Frequently Asked Questions
Can Query Streams replace Supermetrics for marketing data? +
How does API connector pricing work? +
Can I write custom SQL against API data? +
Does Query Streams work with Google Sheets? +
Can I share data pulls with clients who don’t have a license? +
Will Query Streams overload my API with requests? +
What if I don’t know SQL? +
Get Started
Sign up free at my.querystreams.com and connect your first database or API source in minutes. Query Streams’ flat pricing means you can add databases and API connectors without watching your bill grow per-source like Supermetrics.
For integration guides, see SQL Server to Excel, PostgreSQL to Google Sheets, and MySQL to Excel.

