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Supermetrics Alternative: SQL Databases + APIs in One Platform

9 min read

Stripe API connector HubSpot API connector Shopify API connector
SUPERMETRICS ALTERNATIVE

One Price. Every Database.
Every API. No Per-Source Fees.

Supermetrics charges for every data source you add. Query Streams gives you unlimited access to all SQL databases and API connectors on a single flat-rate plan.

Per-Source Pricing $XX /source/mo
Query Streams Flat Rate
10 SQL Databases 6 API Connectors Custom SQL Queries

Looking for a Supermetrics alternative that handles both SQL databases and API data sources in one platform? Query Streams combines live database queries with API connectors for Stripe, HubSpot, Shopify, Google Analytics, and more — all delivered to Microsoft Excel and Google Sheets without per-source pricing.

Why Teams Search for a Supermetrics Alternative

Supermetrics built its reputation pulling marketing data from platforms like Google Ads and Facebook into spreadsheets. It works well for that narrow use case. But modern data teams need more than marketing metrics. Here’s what usually triggers the search for a Supermetrics competitor:

Per-Source Pricing Adds Up Fast

Supermetrics charges per data source. Three platforms? Three charges. It escalates quickly when you add databases to the mix.

No Direct Database Access

Supermetrics is API-only. If your primary data lives in SQL Server, PostgreSQL, or MySQL, you need a separate tool entirely.

No Custom SQL

Supermetrics gives you pre-built metrics and dimensions. You can’t write a custom SQL query to join marketing data with your sales database.

Sharing Limitations

No built-in way to share a live, interactive data pull with external partners. Everyone needs their own Supermetrics license.

Query Streams vs Supermetrics: Side-by-Side

Feature Query Streams Supermetrics
SQL databases SQL Server, PostgreSQL, MySQL, MariaDB, SQLite, Access, Oracle, Snowflake, BigQuery, DuckDB No direct database access
API connectors Stripe, HubSpot, Shopify, GA, GSC, ShipStation (growing) 100+ marketing-focused connectors
Pricing model Flat pricing, free tier available Per-source pricing ($29-$239+/month/source)
Custom SQL Full SQL support, any query complexity Pre-built metrics/dimensions only
Data freshness On-demand live queries (real-time) Scheduled refresh + manual triggers
External sharing Share live data with external users — they run queries from Excel/Sheets without seeing your SQL or API keys Requires separate license per user, API credentials exposed to account
API rate protection Local DuckDB cache with scheduled syncs + real-time options — APIs aren’t hit on every request Direct API calls on each refresh, subject to platform rate limits
Interactive filters SQL parameters auto-detected, user-adjustable Limited parameter support
AI / NLP Nova AI: natural language to validated SQL No AI query generation
Security Outbound-only agent, zero inbound firewall rules OAuth tokens to cloud APIs (no on-prem access)
Destinations Excel, Google Sheets, Airtable, Smartsheet, Baserow, SeaTable Google Sheets, Looker Studio, BigQuery, Excel (limited)

Where Query Streams Wins

Databases + APIs Together
  • One platform for everything

    Supermetrics handles APIs. Your SQL database requires a different tool. Query Streams connects to both — pull Stripe revenue alongside your PostgreSQL sales data in the same workflow.

  • Write real SQL, not point-and-click formulas

    Query Streams lets you write any SQL query your database supports. JOINs, subqueries, window functions, CTEs — the full language, not a simplified subset.

Pricing That Doesn’t Scale Against You
  • No per-source charges

    Connect SQL Server, PostgreSQL, MySQL, Stripe, and HubSpot — all under one plan. Supermetrics charges separately for each data source, and the costs compound as your stack grows.

  • Share without multiplying licenses — or exposing API keys

    External partners and clients run shared queries from their own Excel or Google Sheets at no additional license cost. They see the data, not the SQL or API credentials behind it. With Supermetrics, each user needs their own subscription and has visibility into the connected API accounts.

Smart Caching Protects Your APIs
  • Scheduled syncs keep data fresh without hammering the API

    The Agent caches API data locally in DuckDB and syncs on a schedule you configure — every 15 minutes, hourly, daily, or on-demand. Ten users running the same Stripe query hit the local cache, not the Stripe API ten times.

  • Real-time and cached modes

    Choose between real-time API calls for critical data or cached mode for analytical workloads. Either way, the API credentials stay on your network inside the Agent — external users who run shared queries never see them.

When Supermetrics Is the Better Choice

Choose Supermetrics when:
• You only need marketing platform data (Google Ads, Facebook Ads, LinkedIn Ads, TikTok, etc.) and don’t need database access
• You need 100+ pre-built API connectors for marketing and advertising platforms
• You prefer point-and-click metric selection over writing SQL queries
• Your team is Looker Studio-centric and needs native Looker Studio integration

Choose Query Streams when:
• You need SQL database access alongside API data
• You want custom SQL queries with full JOINs, aggregations, and window functions
• You need to share live data with external partners
• You want flat pricing instead of per-source fees
• Your team works primarily in Excel and Google Sheets

API Connectors: Query APIs with SQL

Query Streams doesn’t just pull from databases. The API Connector lets you query SaaS platforms using the same SQL syntax you use for databases. Data is cached locally in DuckDB on the Agent, with configurable sync schedules — so the API isn’t hammered every time someone runs a report. And because queries route through the Agent, you can share API data with external partners and clients without ever exposing your API keys, OAuth tokens, or account credentials.

API Connector — SQL on Stripe Data SQL
-- Query your Stripe data with full SQL, cached locally
SELECT
    c.email,
    c.name,
    COUNT(ch.id) AS total_charges,
    SUM(ch.amount) / 100.0 AS total_revenue,
    MAX(ch.created) AS last_charge_date
FROM stripe_charges ch
JOIN stripe_customers c ON ch.customer_id = c.id
WHERE ch.status = 'succeeded'
  AND ch.created >= @since_date
GROUP BY c.email, c.name
HAVING SUM(ch.amount) / 100.0 > 500
ORDER BY total_revenue DESC
Supported API connectors include: Stripe, HubSpot, Shopify, Google Analytics, Google Search Console, and ShipStation, with more being added regularly. Each connector syncs data to a local DuckDB cache on your Agent, so you get analytical query speed without hitting API rate limits on every request. Configure syncs on your own schedule — every 15 minutes for fast-moving data, daily for stable datasets, or trigger on-demand when you need it fresh. Share these queries with anyone: external users run the report from Excel or Google Sheets and get the cached results instantly, without needing API access or even knowing which API the data came from.

Supported Databases

Unlike Supermetrics, Query Streams gives you direct access to your SQL databases. Deploy Agents across your infrastructure — on-premise servers, AWS EC2, Azure VMs, Google Cloud, or any environment globally. Each agent auto-updates and presents its data sources as a unified dropdown in the query builder.

Supported databases include Microsoft SQL Server, PostgreSQL, MySQL, MariaDB, SQLite, Microsoft Access, Oracle, Snowflake, BigQuery, and DuckDB. Combine database data with API connector data in the same workflow to build comprehensive reports that Supermetrics alone can’t deliver.

Frequently Asked Questions

Can Query Streams replace Supermetrics for marketing data? +
For Stripe, HubSpot, Shopify, Google Analytics, and Google Search Console data — yes. Query Streams API connectors cache the data locally and let you query it with full SQL. For niche marketing platforms (TikTok Ads, Pinterest Ads, etc.), Supermetrics has broader connector coverage. Many teams use Query Streams for databases and core APIs alongside Supermetrics for marketing-specific platforms.
How does API connector pricing work? +
Query Streams uses flat pricing that includes both database and API connector access. There are no per-source charges. Connect your PostgreSQL database and your Stripe account under the same plan. Supermetrics charges per data source, which means adding each new marketing platform increases your monthly cost.
Can I write custom SQL against API data? +
Yes. Query Streams API connectors sync data to a local DuckDB cache on the Agent. Once cached, you can query the data with full SQL — JOINs, subqueries, window functions, CTEs, everything. Supermetrics offers pre-built metrics and dimensions but doesn’t support custom SQL queries.
Does Query Streams work with Google Sheets? +
Yes. Query Streams has native add-ins for both Microsoft Excel and Google Sheets. Select a saved query, adjust any filters, and run it to get live data on-demand. You can also share queries with teammates or external partners who run them from their own Google Sheets.
Can I share data pulls with clients who don’t have a license? +
Yes. Query Streams lets you share saved queries with external partners, clients, or vendors. They open the shared query in the Excel or Google Sheets add-in, choose their own filter values, and run it for live data — all without seeing your SQL code, database credentials, API keys, or needing a Query Streams subscription of their own. This applies to both database queries and API connector data. Your Stripe API key or HubSpot OAuth token never leaves your Agent — the external user just sees the data.
Will Query Streams overload my API with requests? +
No. The Agent caches API data locally in DuckDB and syncs on a configurable schedule — every 15 minutes, hourly, daily, or on-demand. When users run queries, they hit the local cache rather than calling the API directly. This means 50 users running the same Stripe report doesn’t generate 50 API calls — it generates zero, because the data is already cached. You can also choose real-time mode for critical data that needs to be up-to-the-second.
What if I don’t know SQL? +
Query Streams includes Nova AI, which generates validated SQL from plain English questions. Type “Show me our top customers by revenue this quarter” and Nova writes the query against your actual database schema, validates it, and runs it. No SQL knowledge required.

Get Started

Sign up free at my.querystreams.com and connect your first database or API source in minutes. Query Streams’ flat pricing means you can add databases and API connectors without watching your bill grow per-source like Supermetrics.

For integration guides, see SQL Server to Excel, PostgreSQL to Google Sheets, and MySQL to Excel.

Updated on June 3, 2026

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